Brand activation
Creating a new brand strategy and visual expression requires a thoughtful, creative approach. It’s both challenging and invigorating all at once.
But what often gets overlooked in the process is the need for internal activation to make it authentic – for employees and for customers.
Brand Involvement® is a proprietary approach developed at The Involvement Practice. It’s been proven in organizations of 30 to 300,000 people. It immerses employees in either the brand opportunity or pain point so that the understanding and ownership of the need to act differently is crystal clear.
When your employees fully understand the connection between your brand, your culture and your business strategy, it will be experienced in everyday customer interactions and paid back in growth.