Culture change doesn’t come from a slide deck or rigid frameworks

The Involvement Practice is a culture activation company that uses immersive involvement design, production and facilitation to deepen connections, understanding and achievement of business goals across teams

We start with the ‘why’ – not the ‘what.’

For more than 17 years, The Involvement Practice has created Involvement Cultures that endure and continually improve by focusing on the reasons behind behaviors, attitudes, perceptions, and beliefs across the organization. Our practice stands apart from typical management consulting firms as we don’t believe a framework or impressive slide deck creates lasting value.

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Incomparable expertise that spans experience design, immersive facilitation, psychology, neuroscience and organizational dynamics.

Our work integrates business objectives, personal motivations, personalities, and behaviors through experiential and immersive learning to involve teams in the change that needs to happen to ensure enduring results. 

WE WORK WITH ORGANIZATIONS OF EVERY SIZE AND AT EVERY STAGE 
  • “We chose the Involvement Practice because of the bespoke approach that made us feel we were getting a fully unique and tailored approach to addressing our objectives.”

    Wendy Stoveland, Arcadis

  • “I didn’t expect such a deep understanding of our organization’s needs right from the start.”

    Jeff Bundy, WFAE

  • “The Involvement Practice approaches cultural change from a holistic perspective.”

    Blair Stanford, Charlotte Regional Business Alliance

  • “I didn't expect how quickly and effectively The Involvement Practice was able to understand the complexities of our business and how well their solutions would meet our needs. In the past, others have taken months to reach the point that they reached in a few weeks!”

    Dennis Murphy, CSM Bakery Solutions

  • “I didn’t expect the The Involvement Practice team to immerse itself as much as they did. It felt like they were colleagues in our launch.”

     Robbie Cannon, Horizon Investments

  • “I didn’t expect how much a team could evolve in just two days by working with The Involvement Practice.”

    Kelly Starman, MasterControl

Our team of involvers are among the best in the world

  • Tim McCleary

    Managing Director

  • Teresa Brazen

    Culture Activation

  • Jonny Tapnack

    Culture Activation

  • Julie Fox

    Culture Activation

  • Donnacadh O’Briain

    Culture Activation

  • Noreen Murphy

    Culture Activation

  • Dr. Paul Zak

    Immersion Neuroscience

  • Daniel Hall

    Culture Strategy

  • Belinda Gannaway

    Culture Strategy

  • Rosie Ham

    Virtual & Live Producer

  • Laura McNamara

    Virtual & Live Producer

  • Caro Crocker

    Production Coordinator

  • Lorne Armstrong

    Experience Designer

  • Charlotte Dewar

    Experience Designer

  • Christopher Williams

    Sound Designer

  • Jon Coventry

    Production Director

  • Jack Loh

    Brand Strategy

  • Breah Parker

    Visual Involver

  • Liisa Sorsa

    Visual Involver

  • Andrew Federman

    Visual Involver

  • Disa Kauk

    Visual Involver

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We speak and inspire

Are you looking for a dynamic keynote for your next conference, employee meeting or customer summit? Our talented change activators are engaging speakers who will equip your audience with fresh ideas and get them involved from the first word.

 Frequently Asked Questions

  • Involvement Culture is a high-performance culture approach pioneered by The Involvement Practice. It focuses on fostering understanding, ownership, and active participation at every level of an organization, creating sustained and scalable growth.

  • An Involvement Culture is ideal when an organization seeks to activate lasting cultural change, improve trust and collaboration, or align employees around a shared vision to drive growth and innovation.

  • Using cutting-edge Immersion Neuroscience technology, The Involvement Practice measures employee thriving and behavioral changes, demonstrating the ROI of an Involvement Culture in real time.

  • The team members at The Involvement Practice are experts in bespoke immersive involvement design, production and facilitation to activate culture change. This unique approach allows for employee discovery and deep engagement, instead of the deployment of static frameworks or off-the-shelf programs.

  • While timelines vary depending on the complexity of the change being activated, the tailored strategies from The Involvement Practice are designed to show measurable results quickly, with sustained improvement as the culture evolves and strengthens over time.

  • Yes, the principles of Involvement Culture are adaptable to any industry or organization size. The Involvement Practice has activated culture change with organizations in healthcare, consumer packaged goods, financial services, retail, professional consulting, pharmaceuticals, local government, and technology – as well as small businesses and non-profits.

You’re closer than you think.

Let us help you activate culture change to drive growth.