Purpose: The Common Thread in Culture
Photo by Chris Barbalis | Unsplash
People share one thing in common: a desire for a sense of purpose.
Travel has always been a source of inspiration for me. Having worked across countries such as Australia, England, Italy, Singapore, Mexico, and Portugal, I’ve noticed that even the simplest things – like post boxes, can trigger ideas.
Post boxes differ in design from country to country, yet they serve the same purpose. This got me thinking about a universal truth I’ve uncovered in my work with organizations worldwide: people, regardless of where they are or what generation they belong to, share a fundamental desire for purpose.
Purpose isn’t just for millennials
Purpose isn’t just a “millennial thing.” Through our one-on-one, confidential culture audits – conducted across industries and generations, we consistently find that the need for purpose cuts across age groups, roles, and locations. While the expression of that need may vary, the desire to contribute to something meaningful remains constant.
Why does this matter for organizations? Because tapping into this universal driver is key to unlocking engagement, alignment, and performance. When employees connect their daily work to a greater purpose, they don’t just show up – they bring their best, driving individual, team, and organizational success.
What our culture audits have revealed
We’ve seen this in action. Through our culture audits, we’ve helped leaders identify where purpose thrives in their organizations and where it’s misaligned. By addressing these gaps, they’ve been able to foster environments where employees feel deeply connected to the mission – leading to higher retention, productivity, and innovation.
As you think about your organization, ask yourself:
Are we effectively tapping into our employees’ sense of purpose?
Do they understand how their work contributes to the bigger picture?
Have we aligned our culture to support this connection?
Purpose isn’t just an abstract idea – it’s a business driver that can transform your culture and your results.
Let’s discover employee sense of purpose at your organization. Book a Consultation
